About us
We've been in your corner for over 25 years.
KW Prince & Associates was founded on a simple idea: that small business owners deserve the same quality of accounting and advice as large corporations — without the corporate price tag or the runaround.
Our story
Our story
KW Prince & Associates was established in Perth in the late 1990s by Ken Prince, an accountant with a background in both public practice and commercial accounting. Ken saw a gap in the market — small business owners were underserved, often receiving generic advice that didn't account for the realities of running a business day to day.
Over the past 25 years, the firm has grown steadily, adding experienced accountants and advisors who share the same commitment to plain-speaking, practical service. Today we work with over 400 clients across a wide range of industries — from tradespeople and café owners to consultants and property investors.
We're proud to be an Australian-owned, independent firm. That means our advice is always in your interest — not shaped by referral arrangements or product commissions. We tell you what we think, and we back it up with numbers.
What we stand for
How we work
Plain speaking
We don't hide behind jargon. We explain things clearly and make sure you understand your own financial position.
Year-round support
We're not just here at tax time. We're available when you need us — for questions, decisions, and anything in between.
Your interest first
We're independent. Our advice is shaped by what's right for your business, not by commissions or referral arrangements.
Practical, not theoretical
We work with real numbers and real businesses. Our advice is grounded in what actually works for small business owners.
Qualified, registered, and independent
Come and meet us.
We'd love to learn about your business. Book a no-obligation consultation and let's see how we can help.